Built From the Ground Up by Family, Fueled by Passion for Custom Cars and Community
At Custom Battery Automotive (CBA), we’re not just a shop—we’re a family legacy. Built and run by a father and son who share a deep passion for cars, batteries, and quality workmanship, CBA stands for more than just performance. We take pride in what we do, how we do it, and who we do it for—our community here in Salinas and across California’s Central Coast.
What started as a shared love for customizing vehicles and solving tough problems under the hood has grown into a full-service shop that blends performance upgrades, custom builds, and battery services for just about anything with a motor. Our roots are here, our customers are neighbors, and our work is personal.
Over 20 Years of Experience, Built With Pride
Our journey began with a simple idea: to create a space where performance and power come together with honesty and heart. With over two decades of hands-on experience, our team knows what it takes to make a vehicle run better, last longer, and feel completely your own.
Every car we work on and every battery we install is a reflection of our dedication to the craft. We’ve been doing this long enough to know that details matter, quality matters, and so does the person behind the wheel. That’s why we give every project, big or small, the attention it deserves.
A Local Shop That Treats You Like Family
We’re proud to be a family-operated business in Salinas, CA. When you walk through our doors, you won’t get corporate scripts or pushy sales—you’ll meet real people who love what they do and genuinely want to help.
Whether it’s a wholesale battery client picking up their weekly pallet or a first-time walk-in looking for a better battery deal, you’re treated like one of our own. Our father-son team is here every day, answering phones, talking shop, building engines, testing batteries, and doing the work ourselves. You won’t find that kind of pride or presence just anywhere.
What Drives Us Every Day at CBA
We Love a Challenge
Custom work means no two projects are the same—and we wouldn’t have it any other way. From engine swaps and hydraulic systems to unique electrical setups, we bring creative solutions to complex builds.
We Believe in Honest Service
You’ll always get straightforward advice and fair pricing. We’re not here to sell you something you don’t need. We’re here to help you get what works.
We Serve With Gratitude
Our clients—whether they’re mechanics, farmers, racers, or weekend cruisers—are the reason we do what we do. We’re grateful to serve Salinas and the surrounding Central Coast communities, and we never take that trust lightly.
We’re Just Getting Started
Even after 20+ years, we still get excited about new builds, new customers, and new challenges. Every day at CBA is another opportunity to learn, grow, and serve our community better.
More Than a Business—It’s What We Love to Do
If you’ve ever met a father and son who talk about cars the way some people talk about their favorite sports teams—you’ve got the right picture. This shop was built on long days in the garage, big ideas, and a mutual respect for craftsmanship. And that energy lives on in every project we take on.
When you work with CBA, you’re not just hiring a shop—you’re joining our family of builders, drivers, dealers, and friends. And we couldn’t be more proud to have you with us.
Stop In, Say Hey, Let’s Talk Cars (Or Batteries)
We’re always here to answer questions, give recommendations, and help you find the right solution—no pressure, no fluff. Whether you’re planning your next build or just trying to get your battery replaced before the weekend, we’ve got your back.
Visit us at 65 Chamberlain Street, Salinas, CA.
Call us at
(831) 208-6976.
Let’s get your ride powered, personalized, and back on the road.
